Brand Review : MOA

issue four : the magician

 

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As you will know by now, this issue is entitled 'The Magician' and as it beings to draw to an end, this review showcases a brand that embodies the narrative of the theme superbly. MOA a.k.a Magic Organic Apothecary first came to my knowledge as tiny tester pot in a LoveLula box, several moons ago. It was a magic little pot of their The Green Balm. If I am honest, I didn't take a huge amount of notice of it at the time, as little tester pots often get lost in the mix. While I always have the best intention to use them, more often than not they seem to magically disappear into the ether and then sporadically reappear at the bottom of my bag, in random pockets or in our bottomless cave of wonderment (a.k.a our coffee table drawer that seems to hold an endless supply of the most wonderfully random and inappropriate - for a living room drawer - items).

It wasn't until I stumbled upon a (an incredibly well written and impassioned) review on The ecoLogical that my interest in this wonderful brand was peaked.

 

Without further ado, let me enlighten you to the merriment and magic of MOA...

Inspired by ancient herbal folklore, MOA mixes and binds its potent brew of ingredients on the English Isles and sprinkles it with magic.

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We all need a hero

Their hero herb is cloaked in legend. It is none other than the mighty Yarrow (Achillea Millefolium). Named after Greek hero Achilles, who legend has it, used it to heal his soldiers’ wounds after battle. In the Hebrides, it was believed that holding a yarrow leaf to the eyes would empower the wearer with second sight. The flowers and leaves are used in the making of bitters, which has long been a recipe for digestive aid. The miraculous powers of this humble herb have been used for centuries to heal and repair.

While it can be found in abundance beside hedgerows all across the UK, MOA's yarrow is grown organically on a farm in Somerset and it's been known for the MOA magicians to even partake in the planting, sewing and harvesting rituals of their most cherished ingredient.

 

yarrow

Judging a book by its cover

We all know the old saying "don't judge a book by it's cover." Here's the thing though...we do judge books by their covers, as we judge strangers on their attire, clothing on its price tag and beauty products on their packaging. Covers are designed to entice and delight us.

While I can whole heartedly agree that the assumption of what we expect might not be fulfilled upon reading said book, getting to know said stranger or garment quality failing short of our expectations on its hefty price tag, it is something that is ingrained in our psyche and has been for many lunar cycles. Appearance matters. If it didn't, would we waste our hard earned penny's on looking and smelling our very best? So what do book covers have to do with this brand review? Well, MOA's packaging is simply glorious. Product names are uplifting and enlightening and the potions within the majestic green glass bottles is untainted and powerful. 

 

The big five

Currently, their range features five different concoctions (available in various portions and a couple of accessories) of potent herbs, therapeutic scents and spellbinding botanical oils to tempt your senses with.

  With yarrow and tea tree   This miracle multi-purpose healing/beauty balm is crammed with MOA’s hero herb yarrow, used for centuries to heal and repair, keep a little pot handy for any little crisis.  Soothe dry and itchy skin conditions like eczema, psoriasis and minor rashes. Help heal minor cuts, grazes, blisters, bruises and burns on all the family. Sooth pesky insect bites and stings. Treat chapped, weathered lips and kiss goodbye to the dreaded coldsore! Apply to sore, red nostrils when you have a cold and mix with a little hot water and gargle to soothe a sore throat. Use between the toes to help combat athlete's foot. Calm inflamed skin after shaving, waxing or threading. Help fade scarring or stretch marks after pregnancy. Soothe new tattoos or piercings, whilst helping to avoid infection. Moisturise, soften and nourish dry hands, nails and cuticles and for good measure, it even removes eye-make-up too.

With yarrow and tea tree

This miracle multi-purpose healing/beauty balm is crammed with MOA’s hero herb yarrow, used for centuries to heal and repair, keep a little pot handy for any little crisis.

Soothe dry and itchy skin conditions like eczema, psoriasis and minor rashes. Help heal minor cuts, grazes, blisters, bruises and burns on all the family. Sooth pesky insect bites and stings. Treat chapped, weathered lips and kiss goodbye to the dreaded coldsore! Apply to sore, red nostrils when you have a cold and mix with a little hot water and gargle to soothe a sore throat. Use between the toes to help combat athlete's foot. Calm inflamed skin after shaving, waxing or threading. Help fade scarring or stretch marks after pregnancy. Soothe new tattoos or piercings, whilst helping to avoid infection. Moisturise, soften and nourish dry hands, nails and cuticles and for good measure, it even removes eye-make-up too.

  With peppermint and fennel   De-stress the mind and relieve aches and pains with this concentrated, revitalising, magical bath potion. An invigorating herbal blend, sure to put the spring back in your step after a long, tiring day.  With skin toning, refreshing peppermint, detoxifying fennel, calming, relaxing fir needle and sweet birch to ease achy muscles and help to soften the skin.  Spell for feeling balanced: Pour 2-3 capfuls into a full bath. Once immersed in the water, breathe in and let the natural essential oils clear the mind and lift your mood...magic!

With peppermint and fennel

De-stress the mind and relieve aches and pains with this concentrated, revitalising, magical bath potion. An invigorating herbal blend, sure to put the spring back in your step after a long, tiring day.

With skin toning, refreshing peppermint, detoxifying fennel, calming, relaxing fir needle and sweet birch to ease achy muscles and help to soften the skin.

Spell for feeling balanced: Pour 2-3 capfuls into a full bath. Once immersed in the water, breathe in and let the natural essential oils clear the mind and lift your mood...magic!

  With marjoram, lemongrass, eucalyptus and yarrow   When days are dark and friends are few, try this energising, zesty body oil, full of active organic ingredients for healthy and vibrant skin. Its nourishing golden base absorbs easily, hydrating the skin whilst providing essential minerals, antioxidants and vitamins to protect and tone.  Citrus sweet notes of antibacterial lemongrass and marjoram essential oils awaken the senses, kick-starting circulation and purifying the skin, whilst keeping pimples at bay.  Refreshing eucalyptus blends with woody notes of pine and yarrow to soothe aching muscles, making this a wondrous massage oil after exercise. In folklore marjoram, or mountain joy, is a lucky plant bringing joy and good fortune... sunshine in a bottle!

With marjoram, lemongrass, eucalyptus and yarrow

When days are dark and friends are few, try this energising, zesty body oil, full of active organic ingredients for healthy and vibrant skin. Its nourishing golden base absorbs easily, hydrating the skin whilst providing essential minerals, antioxidants and vitamins to protect and tone.

Citrus sweet notes of antibacterial lemongrass and marjoram essential oils awaken the senses, kick-starting circulation and purifying the skin, whilst keeping pimples at bay.

Refreshing eucalyptus blends with woody notes of pine and yarrow to soothe aching muscles, making this a wondrous massage oil after exercise. In folklore marjoram, or mountain joy, is a lucky plant bringing joy and good fortune... sunshine in a bottle!

  With rosehip, yarrow, damask rose and geranium   A magical blend for radiant skin; this easily absorbed beautifying facial oil helps to smooth fine lines and ward off premature ageing with its nourishing rosehip oil base. Rosehip oil is rich in vitamin A, C and essential fatty acids, its natural skin regenerative properties have been revered in folklore over the centuries all across the globe.  Enriched with precious Damask rose essential oil, especially helpful for dry, sensitive skin types prone to redness and blemishes. Organic yarrow essential oil helps to even skin tone, fragrant rose geranium balances and cleanses, whilst marshmallow extract gently soothes and calms the skin.

With rosehip, yarrow, damask rose and geranium

A magical blend for radiant skin; this easily absorbed beautifying facial oil helps to smooth fine lines and ward off premature ageing with its nourishing rosehip oil base. Rosehip oil is rich in vitamin A, C and essential fatty acids, its natural skin regenerative properties have been revered in folklore over the centuries all across the globe.

Enriched with precious Damask rose essential oil, especially helpful for dry, sensitive skin types prone to redness and blemishes. Organic yarrow essential oil helps to even skin tone, fragrant rose geranium balances and cleanses, whilst marshmallow extract gently soothes and calms the skin.

  With lavender, pine, cardamom, Himalayan and sea salt.   For thousands of years the healing and therapeutic qualities of salt baths have been highly acclaimed, and traditionally used to ease aches and pains and numerous skin ailments.  Mineral rich Himalayan pink salt and sea salt cleanse and purify the skin whilst helping to kick start sluggish circulation and reduce the appearance of cellulite. A salt bath restores hydration, so it won’t leave your skin wrinkly!  The calming scent and aromatic properties of lavender essential oil promotes relaxation, whilst warm and spicy cardamom oil offers relief from emotional stress and it’s even considered to be an aphrodisiac!  Antiseptic lemon peel gently brightens the skin dead skin and along with pine oil helps to combat problematic, oily skin and blemishes.

With lavender, pine, cardamom, Himalayan and sea salt.

For thousands of years the healing and therapeutic qualities of salt baths have been highly acclaimed, and traditionally used to ease aches and pains and numerous skin ailments.

Mineral rich Himalayan pink salt and sea salt cleanse and purify the skin whilst helping to kick start sluggish circulation and reduce the appearance of cellulite. A salt bath restores hydration, so it won’t leave your skin wrinkly!

The calming scent and aromatic properties of lavender essential oil promotes relaxation, whilst warm and spicy cardamom oil offers relief from emotional stress and it’s even considered to be an aphrodisiac!  Antiseptic lemon peel gently brightens the skin dead skin and along with pine oil helps to combat problematic, oily skin and blemishes.

Black Friday

 

 

 

 

 

 

 

If you act lighting fast, you can pick up some magic offers until 2 December 2017. 

 

Disclaimer:

While UNTAINTED doesn't generally support the concept of Black Friday, in the interest of it's alignment with 'magic' we have included it in this instance. However, we implore you to shop responsibly and only purchase items you really need (or use as an opportunity to purchase untainted beauty for your loved one's this festive season.)